Monday, November 29, 2010

Could GSU Athletics be Making the Switch to Nike?

Could these fill our practice facility for Spring Practice 2011?

Our current Adidas contract is up at the end of the year and it's possible that Georgia State athletics could have a new apparel sponsor as early as Q1 2011 according to some people I've talked to.

All 16 athletic teams are covered under the Adidas apparel deal and only men's golf receives additional sport specific items from its contract with Ping.

My take: With football opening many more doors, this could give us some leveraging power that we haven't heard before in recent years.  Only in the last 5 years have we unified our athletic brand and that's a huge credit to Cheryl Levick and her staff.  We are seeing more and more Georgia State gear in the marketplace and a partnership that included apparel and a sum of money for athletics tells me we are again building the right way.

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