They have to create their own following, create their own fans," said Bob Hope, a partner in public relations agency Hope-Beckham and former public relations head for the Atlanta Braves. He said some advertisers could say yes to this inaugural year to show support, but if the season doesn't bring out crowds, they many not be back next year.
"There's a huge gap between good will and excitement," he said.
Link: http://www.ajc.com/business/gsu-football-in-the-554935.html
My take: What are we doing to create excitement with the casual Atlanta football fan?
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